Trends and Opportunties

There are several sites that can be used to watch the latest tech and social trends. These provide one way to watch for upcoming opportunities for your company. However, the identification of the trend isn’t the magic spot and understanding the opportunity isn’t really any more difficult.

The real aspect of things come into play when you try to figure out exactly which new trends make sense for you as a company. The risk associated with trying new things is real. And, just like everything, if it doesn’t work out, there is a chance you could lose time and maybe even money. However, there is a way that you can transition into the new initiatives in a way to minimize the risk to your company.

It’s a term I call – Iterative renewal. It’s a method and process of taking consecutive steps in increasing your marketing capabilities. It’s a combination of the Japanese concept of kaizen and the best practices from software engineering.

Links for trend watching:

TrendWatching

Google Trends