Research / Analysis

Your eyes probably glazed over when you read the heading ‘Research and Analysis.’ Most people can’t stomach the idea of sitting around for hours and hours pouring over data and information. 

In my experience, it’s the research and analysis activities that make or break projects. If you aren’t spending time in this area, then you are missing something. 

In my activities, I try to combine good technique with automation. I look for ways to automate the information gathering and then compare multiple sources. Usually, you’ll discover a few nuggets of information that improve performance by 2 or 3 percent. Sometimes, you’ll find a great idea that doubles or triples your business performance.