Motivation behind M Kyle Craig special offer for Mobile

This is foundational information for the upcoming M Kyle Craig special offer for Mobile post.

I’m finalizing the details for the offer and will be available soon. Before that, here’s some background.

The Internet and Web has completely changed the face of business. The introduction of email, websites, and now Web2.0  properties have been great additions to any business and provide large benefits to companies that use the tools. Today, it is much easier to reach customers directly and it is much easier to get your name out in the business world.

There is one huge aspect of the Web that is often overlooked. It’s not Twitter and it’s not Facebook, although those two services have been in the news lately. The one thing that is grossly overlooked is Search and your companies rankings. Search, for the purpose of this article, is the collective group of search engines like Google, Yahoo, Ask, and MSN. Most people don’t understand that your ranking in the search engines plays an important factor in the visibility of your company online.

I recently had a building contractor tell me that ‘People don’t search for my business through Google.’ I was able to quickly show him that, on average, there are 5,400 people who search for his service a month. And, that was a low, low estimate. I wonder if he realized that if he could have captured any of those people, he would have had a steady line of work.

In a recent survey  done by Pew Research, 49% of the people who get on the web use a search engine. At first, that number seemed low to me. However, they also found that 59% of people use email. And, I thought that everyone used email. So, with that in mind, you can easily see that Search is the second most-used service on the web, only after email.

Your customers are using search engines. Actually, they aren’t your customers until they buy from you. If you aren’t showing up in the search engines, they should be called either ‘lost money’  or ‘found money,’ depending on how soon you get in the rankings.