M Kyle Craig Secret Weapon
Everyone is looking for a secret weapon to catapult their business. You’ll often see people talk about a ’silver bullet’ or a ‘midas touch.’ In reality, those things really aren’t there. Results come from new ideas, innovation, and using proven techniques.
My secret weapon is hard work. I’ve put in lots of time in my product launches and I’ve studied lots of books and attended more seminars than I care to admit. But it pays off. Here are a few of the programs, certifications, and seminars I use in my practice.
- Master’s of Business Administration (MBA) (Marketing / Finance )
- 2 certifications from Pragmatic Marketing on Product Marketing and Lead Generation
- Completion of Crossing the Chasm training
- Library of over 200 books on business strategy
- Complete archive of Harvard Business Review from 2005
- Over 100 books on consumer psychology, influence, and buyer behavior
- Programs from marketers including Jay Abraham, Dan Kennedy, John Carlton, and Bob Bly



