http://mkylecraig.com Tech and Humans Wed, 01 Apr 2009 05:50:14 +0000 http://backend.userland.com/rss092 en The prevailing mentality for beginning content producers is that it is hard writing articles. Some don’t know where to start.Others think that there isn’t enough content to write about. They believe that at some point, you’ll run out of ideas or that you completely exhaust a topic. Rarely does that happen. ... http://mkylecraig.com/how-to-write-an-article-for-your-marketing-purposes Press Releases are a useful tool for announcing new products and services. They are also great content for search engines. Used properly, Press Releases can help you gain higher rankings and position for certain keywords. In regards to search, there are 3 benefits for using Press Releases. 1) New content - The ... http://mkylecraig.com/press-releases-and-search If you are in any of the technology markets, then you’re familiar with a White Paper. In high-tech, white papers have become a de facto standard for lead generation. But what if you aren’t in tech? Will a white paper work for you? Absolutely. A white paper describes some aspect of your ... http://mkylecraig.com/using-white-papers-in-other-industries-besides-tech After the white paper is complete, you often have a great sigh of relief. ‘Whew! I’m glad that’s over.’ is what you tell you yourself. However, completing the white paper is only the first step. You now need to get people to read it. You have many options to generating traffic ... http://mkylecraig.com/white-papers-and-offline-marketing Here’s some reading for you for the next few weeks. From Mashable.com : What’s Your Best Blog Post of 2008? http://mkylecraig.com/last-year%e2%80%99s-best-posts There are a few big lies people tell themselves when it comes to white papers. What’s a ‘big lie?’ It’s a story that is told to justify the poor performance of a white paper. The lie can manifest itself inside the mind of the writer or it could be distributed ... http://mkylecraig.com/the-big-lie-most-people-tell-themselves I found a link at Purdue describing techniques for writing a white paper. The material is at an intro level, but it’s good material for folks who are just starting out. If you are an advanced writer, you’ll be more interested in the tons of resources along the right-hand navigation. There’s ... http://mkylecraig.com/just-starting-out-purdue-resource-for-writing-white-papers Most people write white papers to sell. They have a particular product and they want people to buy it. So they throw together a white paper and pack it with content in a fancy sales pitch. Our product does this, does that, and it’s better than the competition. The problem ... http://mkylecraig.com/strategy-and-white-papers-flank-with-education When companies decide to use a white paper, they often hastily write a few pages, convert it into a PDF, and then throw it out on the website. Then, a few months later, they start to complain that the white paper isn’t bringing in any results. Surprisingly, the results they ... http://mkylecraig.com/do-you-do-these-things-with-your-white-paper Adobe is adding support for it’s scripting technology, called Flash, into the PDF standard. Flash support provides white paper writers with an entire new palette of services to communicate. In addition to your text product description and value proposition, you can insert dynamic Flash descriptions of your product, including animation, video, ... http://mkylecraig.com/pdf-and-flash-support-mixed-blessing