Some of the up and coming projects in Mobile

In continuation of the posts about the special offer for Mobile and my motivation behind the offer, I’ve more to say about Mobile.

There is a significant potential for commerce in Mobile. Any local company would be wise to try and quickly grow there business here and I believe that many international companies should do the same.

Why Mobile? Why now? If you read the papers or watch the news, you’ve heard about all of the big new things that are going on in Mobile and the Gulf Coast:

•       EADS is evaluating a facility in Mobile for the KC-30 (Even though this project hasn’t happened yet, I’m still optimistic.)

•       ThyssenKrupp is building a facility in N. Mobile County ($3.7 billion, 3,700-workers)

•       Hard Rock (and other casinos) is open (or re-opening) in Biloxi

•       Nascar’s Dale Earnhardt is helping design a motorspeedway ($624 million )

•       Expansion at Austel at the Port of Mobile ($7 million expansion)

•       Berg Spiral Pipe Corporation is coming to Mobile ( $75 million  in capital investment)

•       The RSA Tower in Downtown Mobile ($132 million investment)

The list above has mostly Mobile openings, but a longer list can be created for the entire Gulf Coast. These companies are major news stories that I’m sure you are aware of.

The real opportunity for local business is related to a series of events that occur after these companies have made their announcements. That’s when the real money will start pouring into the city.

Motivation behind M Kyle Craig special offer for Mobile

This is foundational information for the upcoming M Kyle Craig special offer for Mobile post.

I’m finalizing the details for the offer and will be available soon. Before that, here’s some background.

The Internet and Web has completely changed the face of business. The introduction of email, websites, and now Web2.0  properties have been great additions to any business and provide large benefits to companies that use the tools. Today, it is much easier to reach customers directly and it is much easier to get your name out in the business world.

There is one huge aspect of the Web that is often overlooked. It’s not Twitter and it’s not Facebook, although those two services have been in the news lately. The one thing that is grossly overlooked is Search and your companies rankings. Search, for the purpose of this article, is the collective group of search engines like Google, Yahoo, Ask, and MSN. Most people don’t understand that your ranking in the search engines plays an important factor in the visibility of your company online.

I recently had a building contractor tell me that ‘People don’t search for my business through Google.’ I was able to quickly show him that, on average, there are 5,400 people who search for his service a month. And, that was a low, low estimate. I wonder if he realized that if he could have captured any of those people, he would have had a steady line of work.

In a recent survey  done by Pew Research, 49% of the people who get on the web use a search engine. At first, that number seemed low to me. However, they also found that 59% of people use email. And, I thought that everyone used email. So, with that in mind, you can easily see that Search is the second most-used service on the web, only after email.

Your customers are using search engines. Actually, they aren’t your customers until they buy from you. If you aren’t showing up in the search engines, they should be called either ‘lost money’  or ‘found money,’ depending on how soon you get in the rankings.

M Kyle Craig special offer for Mobile

M Kyle Craig special offer for Mobile

I’ve had an idea this week that I’ll be working on over the weekend. The deal is a one-time boost for local businesses who aren’t seeing the full benefits of the web.

As you know, I’m been involved in marketing and technology for some time. Over 10 years. Lately, Internet Marketing has taken up my focus. I’ve been helping companies drive more customers to their website and converting visitors from the website to a true buying customers.

Most businesses are moving to the Internet and the Web to help find new customers. They are using email marketing, website updates, and blogging to find new customers. The one question I hear most often: How can I use the web to increase my business?

To help explain this, I’ve put something together for local businesses in the area. It’s called the ‘Online Business Blueprint’. It’s a customzied online plan for increasing business from your website.

Here are the details:

I’ll do a complete analysis of your website and current online promotional activities and give you a full report on improving your online presence with at least 10 major ways to increase visitors to your site.

The package includes:

- You receive a full analysis of your website including (a) any technical issues of broken code, (b) rankings from Google, (c) search engine issues with your site

- You get information on what your competitors (up to 3) are doing online and which of their ideas you could use to get more customers

- You’ll get a customized ‘Mindmap’ that outlines the full list of Online Business sources that will improve your online activities

- You’ll get a list of the top-performing keywords and phrases that people are using to search for your product

- If you have an existing site, you’ll receive a full analysis of your web traffic and statistics and I’ll translate them into English

- You receive a report explaining this new Social Media trend and how you can start using it.

- I’ll sit down with you and explain all of the changes and what they mean for your business.

The pricing for your online blueprint is $745. With the information you have in this report, you’ll be able to dramatically increase the number of visitors to your site.

Email me for full details and information.  kyle at mkylecraig.com .